1932
The birth of the First Logo
The first logo is essential, clear and contemporary just like us.
In the early twentieth century Modesto Bertotto matured an obsessive attention to innovation.
This is reflected in the collections it proposes.
The Historical Archives ...
It is precisely these volumes that have suggested the new design.
Our archives contain our history, and it is from there that we have extrapolated and restyled the new logo.
-Contemporary Tailoring since 1889-
The new design ....
The new design is based on dynamic principles instead of following rigid rules.
The lines reduced to a minimum are inspired by our past and the choice of a simple palette, in black and white, makes the logo sober and essential.
